New Host...New Logo

We often get clients requesting a new logo design for one of 2 reasons: 1. They are a startup business. 2. They are in need of a change, either because their old logo does not represent their business and identity well, or they are undergoing some "internal changes." Unless you've been living under a rock, you know by now that Jay Leno is retiring from the Tonight Show, and being replaced by Conan O'Brien. What happens when "new management" takes over a company? Inevitably there are going to be some changes, and in this case its a new logo. You might remember the old logo, which looks like this:


The new Conan logo looks like this:

O'Brien had this to say about the new logo... "I wanted a logo that acknowledges the long, rich tradition of The Tonight Show while still looking good on hats, t-shirts, mugs, lawn furniture, notebooks, stemware, urns, defibrillators, water bottles, cell phones, sports equipment, pens, vacuums, chimes and our new line of unisex cologne."

What do you think of the new logo? Was it time for a change, or do you like the old logo better?