Print Projects :: Postcard and Brochure Design for Borculo Christian School

I'm not a fan of the statement "Print is Dead", however, if you look at the way my work load has shifted over the last 8 years, you could put together quite an argument that it just might be so. When Matt and I first started STUDIO3TWENTY I was spending roughly 100% of my time working on brochures, business cards, and various other print projects. But as the years went by I saw more and more of my work load transitioning to web. But the thing is, nothing excites me more than a new print project. I love brochures, booklets, catalogs, corporate invitations, you name it. Don't get me wrong, web design, photography, copywriting, and all the other fun aspects of my job are great. And of course my business partner and co-founder is bias when it comes to web, but I think actual paper samples, CMYK inks, and fonts that don't have to be "web safe" really are the bee's knees.

I don't want to digress too far before showing you a sample of the latest print project I got to work on - a brochure and postcard for Borculo Christian School. Their overall objective was twofold - create an eye catching postcard to encourage people to attend their early childhood open house, and update some of their existing print pieces.

The postcard was a flat, double sided direct mail piece that went to nearly 7,000 homes in the area surrounding the school. It gave some general information about the school, details of the open house, and of course had multiple photos of the adorable kids that call Borculo Christian School home each day.

The brochure I created was a tri-fold that highlighted the school's early childhood programs. I played off the same design as the postcard so things would be cohesive. The school really didn't have any previous branding materials in place that I needed to follow from a marketing standpoint (with the exception of their logo), so I was free to go in whichever direction I saw fit.

In addition to the direct mail piece and postcard, I will also be working on a large scale booklet this spring which will feature their entire campus, Three School through 8th grade. I'm super excited to get started on that project and I'll be sure to create a new post once the booklet is done. I had so much fun on the first two pieces and the folks at Borculo have been wonderful to work with. I even heard from them after the fact that they had a good turnout at their open house and they think the postcards may have helped. If you're in the Borculo area and you're looking for a great elementary school, you should definitely check them out!