Michigan Brewery Website Redesign

One of the perks of being in this industry is that we get the opportunity to work with so many great clients. When we combine the great state of Michigan with microbrewed beer, you know we're happy campers.

We recently had the opportunity to do a website redesign for Blue Tractor BBQ & Brewery located in downtown Ann Arbor, Michigan. We knew right away this was going to be a fun website to redesign!

Blue Tractor had some very important requirements and goals that needed to be met, so of course we kept those things in mind when going through the design process.

  • Design the site to have a fun and clean look, but still show the character of the brewery
  • Integrate social media such as Twitter by feeding their tweets directly into the website footer. This is also a great way to allow the brewery to add news to their site
  • Show visitors how great the brewery is by feeding a video tour into the website
  • Create a way for users to easily view their large menu by having expandable menu lists.

As we expected, this was a fun site to work with and we are happy with the outcome. Check out the their new website and let us know what you think.


West Michigan Cars and Guitars!

Don't forget... this weekend is the start of the 22nd annual Del Shannon Car Show



STUDIO3TWENTY was approached a few years ago by the Del Shannon Car Show committee to volunteer our time and marketing skills to help with their website and promote the show. Of course we jumped at the opportunity. What's more fun than cars, guitars, food, and outdoor fun? More importantly, by sponsoring and volunteering we were able to help raise money for two really great community causes: Coopersville's NEO Forum and the Del Shannon Scholarship Fund. NEO Forum is the Northeast Ottawa County program designed to reduce drug, alcohol, tobacco, and violence within the PreK-12 population. The Del Shannon Scholarship Fund is for students graduating from Coopersville High School to study the Arts.

Between the 800+ beautiful classic cars and the great cause this show benefits, it's a win for everyone involved.

Photo courtesy of Chris Moe Photography LLC

The Coopersville Rotary is the main sponsor of the car show, which draws in approximately 400 cars for the Friday evening car cruise, and 800 cars for the Saturday show. This all day event is the main attraction of the Coopersville Summerfest and will feature food, trophies, music, and cars from every decade.

 
Photo courtesy of Chris Moe Photography LLC

Be sure to check out the event schedule below. There's something for every member of the family!

Friday, August 10
Car Cruise line up: 4pm
Cruise starts moving: 6pm
Port City BBQ cook-off starts: 6pm
Fireworks start at dusk

Saturday, August 11
Car & Motorcycle Show: 7am - 4pm
Registration: 7am - Noon
Pancake Breakfast: 7am - 10am
Keyser’s Port City Racing Vendor Row: 9am - 4pm
Awards and Trophies at Port City Racing at 3pm
Live performances by Luke Cunningham
Train Shuttle Wrist Bands available

The easy way to edit your website

Just put together a quick training video showing how simple and easy it is to edit websites in the gowithclick.com content management system. If you are looking for a easy way to manage and edit your website please checkout this video showing how to use our incontext editing feature to easily edit pages and add links. If you have any questions please contact us and we would be happy to tell you more about what we can do for your website.

A Simple Way To Create A Screencast

Screencasting is a simple way to record your computer screen, then share the video with others. Its a great way to train employees, or teach clients how to make changes within their content management system. Because the screencast records your every move, its easy to show others exactly what you’re doing.

We’ve found this process to be extremely helpful in training our clients on how to do simple tasks within their website using our gowithclick.com content management system.

But, things weren’t always this easy for me. Before I discovered an all-in-one software solution I used to talk each client through every change. Anytime they wanted to upload a pdf to their website, or create an email marketing campaign I would train or retrain them. Don’t get me wrong, I am always more than happy to help out each and every client, but creating a video that they could watch, actually made THEIR lives easier. They could watch the video and make the web update at 2am if they wanted to. Its really an added convenience.

My search for the perfect way to record my screen required me to find software that would allow me to record my voice at the same time so I could explain what was happening. To date, the best software I have come across is Jing. Jing allows you to take screenshots, record video of onscreen actions and instantly share them via the web, email and more. Oh, did I mention there is a free version for both Mac and Windows? Score.

If you want to see an example of me and Jing in action, click play.

There are other software options, but I have found Jing to be the best for me. Here is a nice compilation of other screencast software possibilities. If you have found something that works really well for you, feel free to share it with us.


Let Us Help Improve Your Search Engine Rankings

When meeting with a client for the first time one of the most common complaints they have about their current website is that it doesn't come up when they search for it in Google, Yahoo, etc. This is called search engine optimization, and is an area that STUDIO3TWENTY can help in. At the simplest form of search engine optimization, we talk to our clients about how a few simple changes to their current website can optimize the content in their site, making it more "search engine friendly." Just by adding some key phrases into the copy, adjusting your page headers to reflect things you would want your clients to search for, and saving your images with names that would be search relevant will make a world of difference. We can also run reports to show you exactly what key phrases your clients are searching for. Of course we can dig much deeper into the website, but optimizing the copy is a great starting point.

If your website isn't getting the search engine rankings you've been hoping for, give us a call. We'd be happy to meet with you and take a look at your site. Or, if you choose work with STUDIO3TWENTY right from the start, we will design and build a custom website with a strong foundation for an optimized site.