What Can You Create Today?

As members of Design West Michigan, we received the perk of having a trial membership to the Grand Rapids Art Museum. We took advantage of this a few times to check out the ever-changing exhibits, and the educational Friday Night Conversation series. The focus of the series for the month of June was 2D and 3D design, which was perfect for a pair of design junkies like ourselves.

One particular conversation series (Design/Educate/Connect) featured 6 interviews with a variety of local design entrepreneurs from different sectors of the design community. Featured were Benjamin Gott, creator of Boxed Water, Nicolai Czumaj-Bront, furniture designer at Haworth, Rick DeVos, mastermind behind Art Prize, Josh Higginson of Premier Skateshop, Chad Miller from Restaurant Bloom, and Nick Stockton of Teamwork Design. Each designer shed light on how their respective businesses came about, how they are influenced by everyday design, and how they use design in their business.

You might ask, how does design relate to a restaurant? Well, in Restaurant Bloom’s case, its simple. Chad talked about how design influenced everything from his choice of dinnerware to the way the food was displayed on the plate. Its easy to choose the cheapest item, but give design a little thought and your customers will notice the details.

When you open your mind to the idea that design is involved in everything you do, your concepts become more functional and more aesthetically pleasing.

The highlight of the evening for me was listening to Rick DeVos explain how Art Prize came about, and what to expect this year. If you visited Art Prize last year, you know the impact it had on the Grand Rapids community. Personally I cannot wait to go back this year.

In closing, a quote that really stood out to me was explained by Nicolai Czumaj-Bront. When asked how ideas come to him when creating beautiful, yet functional pieces of furniture he stated that when you look at a caterpillar, you never expect that the end result will be a butterfly.

Think about design the same way. Things aren’t always as they seem. What can you create today?