Wanting to set themselves apart from other high end salons, Heidi Christine's was looking for ways to make sure the customer felt confident about their ability to recreate their hairstyle once they get home. To achieve this goal we created a series of educational postcards to show the client the exact steps that were taken to achieve their look. Along with those postcards is an additional card which highlights any products that were used on them that day, and a card that reminds clients they may return to the salon for free styling lessons at any time.

All of the pieces have a cohesive look, which match their business cards, posters in the salon and other marketing materials that are used to promote various products.