As a second generation accountant, Duane Culver grew up in the industry and eventually went on to become a parter in his dad's firm, Culver, Wood, & Culver CPA's. Years after his father retired Duane bought out the remaining parter and knew it was the perfect time to rebrand the firm to the new Culver CPA Group. This was a very exciting time in the business for Duane, and a very exciting project for us as it involved a completely new look and feel for all the marketing pieces.
We started with the logo and from there the other pieces fell into place. We worked on a complete stationery suite, exterior signage, postcards, and print brochures, among other things. One of the largest parts of the rebrand was the design of Culver CPA Group's new website. We built the website in a content management system that allowed for easy updates and plenty of functionality. The site has a blog and allows clients to download common tax forms and make online payments. Once everything was up and running, we helped out with some PR for the group and Duane was featured in the Grand Rapids Business Journal.
Overall it's been a very exciting process seeing the transformation of the new firm and we were so happy to play a part!