Accounting + CPA Firm

Culver CPA Group

Culver CPA Group


Grand Rapids, MI

Pieces We Worked On

Logo design, business cards, website design and development, building signage, direct mail postcards, full color print ads

As a second generation accountant, Duane Culver grew up in the industry and eventually went on to become a parter in his dad’s firm – Culver, Wood, & Culver CPA’s. Years after his father retired Duane bought out the remaining parter and knew it was the perfect time to rebrand to the new Culver CPA Group. This was a very exciting time in the business for Duane, and a very exciting project for us as it involved a completely new look and feel for all the marketing pieces.

We started with the logo and from there the other pieces fell into place. We worked on a complete stationery suite, exterior signage, postcards, and print brochures, among other things. One of the largest parts of the rebrand was the design of Culver CPA Group’s new website. The site has a blog and allows clients to download common tax forms and make online payments. Once everything was up and running, we helped out with some PR for the group and Duane was featured in the Grand Rapids Business Journal.

This was a really exciting process to be a part of. Seeing the transformation of the new firm was a monumental step for Duane, as he took over the business that he had grown up with. We were so happy to have played an integral role.

Andrea Snyder - Lead Graphic Designer